<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>eightbar &#187; IBM Projects</title>
	<atom:link href="http://eightbar.co.uk/category/ibm-projects/feed/" rel="self" type="application/rss+xml" />
	<link>http://eightbar.co.uk</link>
	<description>Raising The Eight Bar</description>
	<lastBuildDate>Wed, 16 Nov 2011 12:39:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>MQTT powered video wall</title>
		<link>http://eightbar.co.uk/2011/09/16/mqtt-powered-video-wall/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mqtt-powered-video-wall</link>
		<comments>http://eightbar.co.uk/2011/09/16/mqtt-powered-video-wall/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 10:20:22 +0000</pubDate>
		<dc:creator>Ben Hardill</dc:creator>
				<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[arduino]]></category>
		<category><![CDATA[ETS]]></category>
		<category><![CDATA[IBM Forum]]></category>
		<category><![CDATA[MQTT]]></category>
		<category><![CDATA[South Bank]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=1065</guid>
		<description><![CDATA[Scaling things up a little from my first eightbar post. This was one of those projects that just sort of &#8220;turned up&#8221;. About 3 weeks ago one of the managers for the ETS department in Hursley got a call from the team building the new IBM Forum in IBM South Bank. IBM Forums are locations [...]]]></description>
			<content:encoded><![CDATA[<p>Scaling things up a little from <a href="http://eightbar.co.uk/2009/06/22/a-different-kind-of-tv-remote-control/">my first eightbar post</a>.</p>
<p>This was one of those projects that just sort of &#8220;turned up&#8221;. About 3 weeks ago one of the managers for the ETS department in Hursley got a call from the team building the new IBM Forum in <a href="http://www-05.ibm.com/uk/locations/sbnk.html">IBM South Bank</a>. IBM Forums are locations where IBM can showcase technologies and solutions for customers. The team were looking for a way to control a video wall and a projector to make them show specific videos on request. The requests will come from pedestals known as &#8220;provokers&#8221;, each having a perspex dome holding a thought-provoking item. The initial suggestions had been incredibility expensive and we were asked if we could come up with a solution.</p>
<p><a title="Provoker by hardillb, on Flickr" href="http://www.flickr.com/photos/hardillb/6150090094/"><img src="http://farm7.static.flickr.com/6080/6150090094_170bde8686.jpg" alt="Provoker" width="299" height="500" /></a></p>
<p>The provokers have access to power and an Ethernet connection. Taking all that into account a few ideas came to mind but the best seamed to be an Arduino board with Ethernet support and a button/sensor to trigger the video. There is a relatively new arduino board available that has a <a href="http://arduino.cc/en/Main/ArduinoBoardEthernet">built in Ethernet</a> shield which seemed perfect for this project. Also, since a number of the items in the provokers would be related to IBM&#8217;s Smarter Planet initiative, it made sense to use <a href="http://mqtt.org">MQTT</a> as a messaging layer as this has been used to implement a number of solutions in this space.</p>
<p><a href="http://knolleary.net/">Nick O&#8217;Leary</a> was enlisted to put together the hardware and also the sketch for the Arduino as he had already written a <a href="http://knolleary.net/arduino-client-for-mqtt/">MQTT client for Arduino</a> in the past.</p>
<p>Each provoker will publish a message containing a playload of &#8220;play&#8221; to a topic like</p>
<p><em>provoker/{n}/action</em></p>
<p>Where &#8216;{n}&#8217; is the unique number identifying which of the 6 provokers sent the message.</p>
<p>To provide some feedback to the guest that pressed the button, the LED has been made to pulse while one of the provoker-specific videos is playing. This is controlled by each provoker subscribing to the following topic</p>
<p><em>provoker/{n}/ack</em></p>
<p>Sending &#8220;play&#8221; to this topic causes the LED pluse, sending &#8220;stop&#8221; turns the LED solid again.</p>
<p>The video wall will be driven by software called Scala InfoChannel which has a scripting interface supporting (among other things) Python. So a short script to subscribe to the &#8216;action&#8217; topics and to publish on on the &#8216;ack&#8217; got the videos changing on demand.</p>
<p>And sat in the middle is an instance of the <a href="https://www.ibm.com/developerworks/community/groups/service/html/communityview?communityUuid=d5bedadd-e46f-4c97-af89-22d65ffee070">Really Small Message Broker</a> to tie everything together.</p>
<p><a title="Arduino in a box by knolleary, on Flickr" href="http://www.flickr.com/photos/knolleary/6123416370/"><img src="http://farm7.static.flickr.com/6185/6123416370_ba88cde8ee.jpg" alt="Arduino in a box" width="500" height="299" /></a></p>
<p>This was also the perfect place to use some of <a href="http://www.flickr.com/photos/hardillb/6127193305/in/photostream">my new &#8220;MQTT Inside&#8221; stickers</a>.</p>
<p><a title="First sticker deployed by hardillb, on Flickr" href="http://www.flickr.com/photos/hardillb/6143434166/"><img src="http://farm7.static.flickr.com/6189/6143434166_4cf426ac18.jpg" alt="First sticker deployed" width="299" height="500" /></a></p>
<p>This project only used one of the digital channels (for the button) and one of the analogue channels (for the LED) available on the Arduino &#8211; which leaves a lot of room for expansion for these type of devices. I can see them being used for future projects.</p>
<p><strong>Parts list</strong></p>
<ol>
<li>Arduino Ethernet</li>
<li>Blue LED Illuminated Button</li>
<li>A single resistor to protect the LED</li>
<li>9v power supply</li>
<li>Sparkfun Case</li>
</ol>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2011/09/16/mqtt-powered-video-wall/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Forbidden City</title>
		<link>http://eightbar.co.uk/2009/04/17/virtual-forbidden-city/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=virtual-forbidden-city</link>
		<comments>http://eightbar.co.uk/2009/04/17/virtual-forbidden-city/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 23:29:44 +0000</pubDate>
		<dc:creator>Andy Piper</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=870</guid>
		<description><![CDATA[I&#8217;ve been away for a couple of weeks so I&#8217;m very late in posting this! On 28 and 29 April, IBM is going to be running an SOA tour being using the virtual Forbidden City: Beyond Space and Time. Ian wrote about the Forbidden City launch last year. According to the press release: Attendees will [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been away for a couple of weeks so I&#8217;m very late in posting this!</p>
<p>On 28 and 29 April, IBM is going to be running an SOA tour being using the virtual <a href="http://www.beyondspaceandtime.org">Forbidden City: Beyond Space and Time</a>. Ian <a href="http://eightbar.co.uk/2008/10/17/virtual-forbidden-city-live-history-in-the-making/">wrote about the Forbidden City launch</a> last year.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/WXft-jQyOwM&#038;hl=en&#038;fs=1&#038;color1=0x3a3a3a&#038;color2=0x999999"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/WXft-jQyOwM&#038;hl=en&#038;fs=1&#038;color1=0x3a3a3a&#038;color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>According to the press release: <br />
<blockquote>Attendees will be able to discuss SOA with IBM’s leading architects and strategists in an innovative setting, and learn first-hand how to shape the future of business communication. The virtual world tour provides a chance to:
<ul>
<li>See a real-life SOA case study in action</li>
<p>
<li>Hear how IBM solutions and products map to and enable specific SOA concepts and capabilities</li>
<p>
<li>Learn how to solve architectural challenges through SOA in a way that is non-disruptive to existing IT systems</li>
<p>
<li>Network with technical experts and peers</li>
<p></ul>
<p></p></blockquote>
<p>This is a good example of how we&#8217;re continuing to explore the use of virtual spaces for education and business. If you want to get involved, there&#8217;s really very little time <a href="http://www.ibm.com/software/uk/itsolutions/soa/virtual-forbidden-city/">to register</a> (sorry! my bad!) &#8211; final day is tomorrow, April 17th.</p>
<p>Update &#8211; <a href="http://twitter.com/ibmvfc">@ibmvfc</a> reports via Twitter that registration is now open until Tuesday so if you&#8217;re interested, there are a few more days.</p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2009/04/17/virtual-forbidden-city/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Virtual Forbidden City &#8211; Live. History in the making</title>
		<link>http://eightbar.co.uk/2008/10/17/virtual-forbidden-city-live-history-in-the-making/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=virtual-forbidden-city-live-history-in-the-making</link>
		<comments>http://eightbar.co.uk/2008/10/17/virtual-forbidden-city-live-history-in-the-making/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 16:16:59 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=662</guid>
		<description><![CDATA[The virtual forbidden city project, beyond space and time has now gone live. This has been a fascinating journey to follow, that is as much part of the history of my involvement in virtual worlds as anything. Way back in 2006 John Tolva and I bumped into one another again, having both worked together on [...]]]></description>
			<content:encoded><![CDATA[<p>The virtual forbidden city project, <a href="http://www.beyondspaceandtime.org">beyond space and time</a> has now gone live.<br />
This has been a fascinating journey to follow, that is as much part of the history of my involvement in virtual worlds as anything.<br />
<a href="http://www.flickr.com/photos/epredator/2949740206/" title="forbidden city by epredator, on Flickr"><img src="http://farm4.static.flickr.com/3189/2949740206_70b1f62119.jpg" width="500" height="293" alt="forbidden city" /></a><br />
Way back in 2006 <a href="http://www.ascentstage.com/">John Tolva</a> and I bumped into one another again, having both worked together on Wimbledon and also having helped with another of the projects that came to Hursley for some extra development skills from Rob and Daz and many others.<br />
John had hit the nebulus <a href="http://www.secondlife.com">Second Life</a> on the same day as I had, for no reason that we could fathom. We then noticed one anothers blog posts.<br />
So the famous virtual world serendipty that I have learned to trust kicked in veyr early.<br />
John was exploring options for the project that rolled on from his previous one of <a href="http://www.eternalegypt.org">Eternal Egypt</a>. John specializes in running large innovative projects that use the web for more philanthropic reasons as part of what is called corporate community relations.<br />
So there we were in SL, I had my personal shiny new island Hursley and he and his team were looking at how they might represent the forbidden city in the growing world of the virtual, non game metaverse.<br />
So I loaned the team the island, and a massively detailed chinese build started to form in the sky over the next few weeks whilst they procured their own official island.<br />
That island then became the venue, after the 2006 innovation jam, for our CEO Sam Palmisano to announce virtual worlds as one of the top five findings from this virtual chinese palace, and getting this all on the cover of business week.<br />
So Second Life proved a testing ground, but the development then moved platforms to a more controlled environment. The team chose Torque. (Yes the very same platform we used for the initial CIO metaverse work so you can see how this flow is going!). As this was a service that was focused on one subject in many ways, like a game, it does not need the full dynamic nature of SL. Also the scaling of this needs to work in a different way, running on and with underlying IBM infrastructure this becomes part reference account for being able to build and run things. Being torque the client download is large(ish) as it contains most of the reosurces you need as there is no need to stream the forbidden city all the time as its not constantly changing in structure, though new content can be delivered.<br />
John&#8217;s <a href="http://www.ascentstage.com/archives/2008/10/can_i_blow_thin_1.html">post on the launch is the best reference </a>I think (hence only a single picture here from me). You will also find it <a href="http://www.ibm.com/ibm/ideasfromibm/us/forbiddencity/20081013/index.shtml?sa_campaign=message/ideas/leadspace/all/cityflash">on IBM.com</a><br />
One other feature that I always have to mention is the ability to not just follow NPC tours, but to be a tour leader yourself. This means teachers and educators can guide a tour around adding their own structure to the experience for a willing group of participants.<br />
Enjoy <a href="http://www.beyondspaceandtime.org">Beyond Space and Time</a></p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/10/17/virtual-forbidden-city-live-history-in-the-making/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Swarming code development visualizations and emotions</title>
		<link>http://eightbar.co.uk/2008/10/01/smarming-code-development-visualizations-and-emotions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=smarming-code-development-visualizations-and-emotions</link>
		<comments>http://eightbar.co.uk/2008/10/01/smarming-code-development-visualizations-and-emotions/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 08:51:02 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[Hursley]]></category>
		<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=621</guid>
		<description><![CDATA[You may think sometimes that we are only bothered with avatars and islands. However things like this that changes the way you get insight into the flow of a project are equally fascinating. This video is from mediamolecule showing the development of Little Big Planet (the game that may well save the PS3 in my [...]]]></description>
			<content:encoded><![CDATA[<p>You may think sometimes that we are only bothered with avatars and islands. However things like this that changes the way you get insight into the flow of a project are equally fascinating.<br />
This video is from mediamolecule showing the development of Little Big Planet (the game that may well save the PS3 in my house atleast). Using <a href="http://vis.cs.ucdavis.edu/~ogawa/codeswarm/">code_swarm</a> it shows people joing the project and what they are editing. I am a fan of organic flocking algorythms and the complexity that forms from the simplest of rules should teach us all something. A flock you let go, and see what happens, control is not part of the agenda.<br />
<object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1825138&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=1825138&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br /><a href="http://vimeo.com/1825138?pg=embed&amp;sec=1825138">LittleBigBang : The Evolution Of LittleBigPlanet</a> from <a href="http://vimeo.com/user787495?pg=embed&amp;sec=1825138">Media Molecule</a> on <a href="http://vimeo.com?pg=embed&amp;sec=1825138">Vimeo</a>.<br />
This links nicely into the extreme blue project that had a very cool name but got renamed by someone to sound a lot less cool for release (but what do eightbars know about such things!). <a href="http://services.alphaworks.ibm.com/groupvis/">Group Persona Visualization</a> is available on alphaworks. The aim was to gather the state of the emotion and feelings of a group based on their social media acitivity. It was a short, intern based project, with a lot of eightbar mentors <img src='http://eightbar.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> . I think it turned out to be very cool. </p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/10/01/smarming-code-development-visualizations-and-emotions/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>And the winner of award for innovation in the enterprise is&#8230;</title>
		<link>http://eightbar.co.uk/2008/09/04/and-the-winner-of-award-for-innovation-in-the-enterprise-is/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=and-the-winner-of-award-for-innovation-in-the-enterprise-is</link>
		<comments>http://eightbar.co.uk/2008/09/04/and-the-winner-of-award-for-innovation-in-the-enterprise-is/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 12:56:42 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=553</guid>
		<description><![CDATA[Me and IBM Yes last night at the end of the first day of the virtual world expo I was asked up on stage after a very nice intro from Steve Prentice (whose speech featured the brilliant quote from Pirates of the Carribean that the pirates code is not so much of a rule as [...]]]></description>
			<content:encoded><![CDATA[<p>Me and IBM <img src='http://eightbar.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
Yes last night at the end of the first day of the virtual world expo I was asked up on stage after a very nice intro from Steve Prentice (whose speech featured the brilliant quote from Pirates of the Carribean that the pirates code is not so much of a rule as guideline ) to pick up the award for Virtual World innovation in the Enterprise.<br />
<a href="http://www.flickr.com/photos/epredator/2827111829/" title="And the winner is by epredator, on Flickr"><img src="http://farm4.static.flickr.com/3207/2827111829_ae0c454028.jpg" width="375" height="500" alt="And the winner is" /></a><br />
It was brilliant to be able to accept this, and whilst I may have started this all off it has been very much a team effort so this is really for all the eightbars and former eightbars out there.<br />
I also have to say a huge thankyou to the organizers of the expo and to the judges for deciding on this. </p>
<p>Christopher V. Sherman Executive Director Virtual Worlds Management / Virtual Worlds Expo<br />
Joey Seiler, Editor, Virtual Worlds News and awards chairman<br />
Christian Renaud, CEO, Technology Intelligence Group<br />
Erica Driver, Co-Founder and Principal, ThinkBalm<br />
Nic Mitham, Managing Director, K Zero<br />
Steve Prentice, VP and Fellow, Gartner<br />
Robert Bloomfield, Founder and Host, Metanomics</p>
<p>The other winners can be <a href="http://www.virtualworldsnews.com/2008/09/virtual-worlds.html">found here </a></p>
<p>So what now&#8230;. Well I guess just keep on pushing and see where we can all take this as an industry. I do of course have some ideas, just need to find a way or a place to make them happen. </p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/09/04/and-the-winner-of-award-for-innovation-in-the-enterprise-is/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Virtual World Conference and Expo &#8211; LA here we come</title>
		<link>http://eightbar.co.uk/2008/08/28/virtual-world-conference-and-expo-la-here-we-come/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=virtual-world-conference-and-expo-la-here-we-come</link>
		<comments>http://eightbar.co.uk/2008/08/28/virtual-world-conference-and-expo-la-here-we-come/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 13:17:32 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=541</guid>
		<description><![CDATA[Next week, September 3rd/4th is the next major Virtual worlds expo and conference. I will be over there along with lots of my IBM collegues to meet, greet, share, explain and talk all about various aspects of the gorwing virtual worlds business. So come find me at the IBM booth or just grab anyone with [...]]]></description>
			<content:encoded><![CDATA[<p>Next week, September 3rd/4th is the next major <a href="http://www.virtualworldsexpo.com/">Virtual worlds expo and conference</a>. I will be over there along with lots of my IBM collegues to meet, greet, share, explain and talk all about various aspects of the gorwing virtual worlds business.<br />
<a href="http://www.flickr.com/photos/epredator/2805154591/" title="Hollywood beckons by epredator, on Flickr"><img src="http://farm4.static.flickr.com/3071/2805154591_e678b41c84.jpg" width="375" height="500" alt="Hollywood beckons" /></a><br />
So come find me at the IBM booth or just grab anyone with a striped leather jacket <img src='http://eightbar.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
We have Colin Parris our VP of digital convergence doing a keynote, I am on the <a href="http://www.virtualworldsexpo.com/schedule/future.html">technology visionaries panel in the futures stream </a> and Boas Betzler will be on the enterpise track on the panel The Future of Virtual Collaboration in the Enterprise.<br />
<a href="http://eightbar.co.uk/2008/08/04/come-hear-my-dulcet-tones-on-dogear-nation/">Michael Rowe of dogearnation fame</a> will be wandering the floors doing interviews for a podcast with all sorts of key people in the industry.<br />
Looking at the speaker list, and the sponsor list this is really going to be a huge show. They get incrementally bigger, so its great to see the growth happening.<br />
If you check the other keynotes, John Landau is opening the show, Steve Parkis an SVP from Disney online and Tim Kring creator of Heroes are all speaking too.<br />
The entire speaker list is something I get a kick out of reading. CEO&#8217;s and Senior VP&#8217;s and a few of us with other titles peppering the list.<br />
I know I am going to be torn by my speaking schedule, booth schedule, catching up with the metarati schedule and the fact I really want to see some of the high end Hollywood sessions. Whilst we have driven this into the enterprise based on human interaction and meeting style communication, the blend back into the entertainment and game space is clearly going to have a major impact.<br />
Anyway, if you are there see you there, safe journey&#8217;s everyone.</p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/08/28/virtual-world-conference-and-expo-la-here-we-come/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What did I/We learn this year at Wimbledon 08 in Second Life</title>
		<link>http://eightbar.co.uk/2008/07/08/what-did-iwe-learn-this-year-at-wimbledon-08-in-second-life/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-did-iwe-learn-this-year-at-wimbledon-08-in-second-life</link>
		<comments>http://eightbar.co.uk/2008/07/08/what-did-iwe-learn-this-year-at-wimbledon-08-in-second-life/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 11:03:37 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[Hursley]]></category>
		<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=514</guid>
		<description><![CDATA[Wimbledon is like a very very long plane journey. We all tune into the event and our various roles and focus completely on them. Having added the extra extreme sport of standing in Second Life at the same place for 15 hours a day for 14 days (except middle sunday), and having spent many of [...]]]></description>
			<content:encoded><![CDATA[<p>Wimbledon is like a very very long plane journey. We all tune into the event and our various roles and focus completely on them. Having added the extra extreme sport of standing in <a href="http://www.secondlife.com">Second Life</a> at the same place for 15 hours a day for 14 days (except middle sunday), and having spent many of those hours talking to people in world and in real life about what we do I thought I would share a perspective on it.</p>
<ol>
<li>I can explain why I have been saying  &#8220;People stopped asking why? and started asking if?&#8221;" Our real life clients and visitors were fascinated this year more than the previous two year. In 2006 it was &#8220;ha thats funny&#8221;, in 2007 it was &#8220;why are you doing this?&#8221; in 2008 it has been &#8220;Oh! I didnt realize there was so much to it, so can I do x?&#8221;</li>
<li>We had less visitors in Second Life this year, but the ones that came stayed longer and asked more detailed questions about the various modes of working. We also still had more visitors than the physical hospitality tours. Business opportunities arose too in virtual discussions. The depth of conversation and the quality of interaction proved to be way more important that the volume. This is a change that many marketeers would not yet understand, but clearly need too. I realized that in many ways I had turned into a Social Media Strategy Consultant. We segued from the official RL wimbledon tour showing the website and how it was reaching out to social media sites allowing people to take feeds and widgets wherever they happened to be. Metaverses are on that continuum. The 3d wiki, mixed with social network, mixed with being a fan, mixed with behind the scenes blogging all merge in a virtual world event. </li>
<li>Identity versus expression through avatars came up alot. Many people see my predator AV and assume I am hiding. &#8220;I wear a mask but I dont hide behind it&#8221;. It was very useful to have Judge Hocho there too in SL and in RL. Judge&#8217;s choice is a more real world expression of his physical form. Though interestingly he refuses to have photos of himself in RL. Those two ends of the spectrum allowed for me to explain that visual representation is not the same as knowing who someone actually is. Persona&#8217;s are difficult and many people are not confronted by that balance. Proving who someone is from a trust and security perspective is not based on what their username is or their avatar appearence. </li>
<li>Shared web browsing worked really well. The embedded web browser, albeit read only worked very well. It is a pity it did not do flash as much of the widget content was flash based as it the realtime scoring feed for the pub-sub elements. However, showing people the wimbledon.org site either in world or on a RL tour worked very well. Demonstrating in the RL room the SL version of the website at the build allowed me to show how I would say the same things to people in world as Andy and Elizabeth would have just said to the visiting customers on our tech tour. The power of the familiar worked. Also in world we drove a few extra people to the site, more traffic. The official numbers will be published soon.</li>
<li>The complexity of shared web browsing becomes more apparent when actually trying to do it. I spent a good few conversations in RL and SL showing people why shared web browsing is complicated. It is not obvious to many people until they see this or do it. The web is a single user experience. There may be 8.5 million people hitting the same site, but your view is your view. Content gets personalized, you login etc. The LL implementation has an embedded client render a URL provided to it. After that it is your client creating the session. If the pages are not personalized in any way then thing will remain in synch. We will all see the same page. If you were able to just click and navigate following links etc, soon the web would start to personalize to you. Each view may start to diverge, cookie trails of browsing, preferences etc. Also being able to see any page on the web would mean peoples browser may be taken places they dont want to be. NSFW sites etc. Judge built the monitor for browsing so that it had a menu of defined Wimbledon pages. So people got to know they had shared control. We then had the odd occasion when two people asked for different pages at the same time. They would then feel the shared problem of losing the page they wanted to see. The facebook page also highlights this. Its asking the user to logon. If the SL user used the break out object judge provided they would be able to view the URL in their personal embedded browser not on a prim. They could then logon to facebook. The prim object would then show them they were logged on and show their page. This woudl cause concern as they would ask if everyone could see thier details. The answer in this case is no. Each user&#8217;s embedded browser forms its own session with the website, just like any browser. So very quickly content gets out of synch. The alternative though, a server based proxy to show the same content to all would mean that people details once logged on would then be shared. All these problems are solvable, but we need some new metaphors in web browsing to make it obvious what is happening. The same as when https started to be shown as a padlock on the browser. We will need standard iconography for shared pages, individual pages but similar view, divergent pages etc.</li>
<li>Why have we not modelled all the players? Another common question. There are several answers. The whole Wimbledon SL build is still done effectively for free. A lot of volunteer effort. Building hundreds of player AV&#8217;s is complex and time consuming. Down the line when the virtual worlds can represent things even more accurately we would be able to completely reconstruct the match in intricate detail. We know where the ball is, where the player is, what stroke has been played. All this information is mashed together with video in a DVD we (IBM &#8211; the atlanta sports events team)  provide to the players and coaches after a match. So we know we can take crowd noise to indicate an exciting rally and index video based on that. To take a virtual event to the next level it needs this detail. However we then run into player image rights. Even the top video games do not feature all the player models in tennis. Wimbledon does not feature as a brand in any of the tennis gams either. The blur of copyright, players image rights, broadcast rights and sheer politeness (do you like you AV) gets complicated. Who knows where we could be for things like the 2012 olympics with a virtual presentation of the event live? For now though we keep it simple. Though if we do it again I still want to have more data and more atmosphere.</li>
<li>Any event or build needs people. The single biggest draw had to be being able to talk to people at the RL event, behind the scenes. Everyone was always amazed and interested. Are you really there? Wow that must be great! It is of course great, but never for the reasons people assume. For me it is the amazing sense of doing something so well known and immediate. Having the whole of IBM behind us helping and people interested in our work. Pride does not pay the mortgage, being away from home and family for so long is awful, but its worth it. I could have done SL Wimbledon from anywhere, but the truth of being there came through the build and the avatar. Nothing beats Real Life, and reporting on that in a virtual world at a human level is the important thing to remember</li>
</ol>
<p>Maybe see you all next year. Thankyou for all the support and conversations. Hi to Sean Krams our most regular visitor, always good to see you there Sean. It meant a great deal to Judge and I.</p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/07/08/what-did-iwe-learn-this-year-at-wimbledon-08-in-second-life/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fred Perry, Second Life, Wimbledon video fun</title>
		<link>http://eightbar.co.uk/2008/07/05/fred-perry-second-life-wimbledon-video-fun/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fred-perry-second-life-wimbledon-video-fun</link>
		<comments>http://eightbar.co.uk/2008/07/05/fred-perry-second-life-wimbledon-video-fun/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 16:50:25 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Hursley]]></category>
		<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=511</guid>
		<description><![CDATA[I had an idea for a video presentation with something a bit different this year for the Second Life Wimbledon build in IBM 7. This is more of a rush of it, but features crazy talk and voices from Cepstral. Edited up with my newly purchased Premiere elements. I like to get the ideas out [...]]]></description>
			<content:encoded><![CDATA[<p>I had an idea for a video presentation with something a bit different this year for the <a href="http://slurl.com/secondlife/IBM%207/146/184/23">Second Life Wimbledon build in IBM 7.</a> This is more of a rush of it, but features <a href="http://www.reallusion.com/crazytalk/">crazy talk</a> and voices from <a href="http://www.cepstral.com/">Cepstral</a>. Edited up with my newly purchased Premiere elements. I like to get the ideas out there.<br />
Its a bit of an example of life immitating art cross over augmentation. You will see what I mean. Also I have been typing the same things all day to explain what we do, text to voice seemed to make sense.<br />
The <a href="http://www.wimbledon.org">Wimbledon website </a>has gone very well this year too, cant say the numbers they are embargoed until post event, but we like them <img src='http://eightbar.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/OD47IWN0-Pg"></param> <embed src="http://www.youtube.com/v/OD47IWN0-Pg" type="application/x-shockwave-flash" width="425" height="350"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/07/05/fred-perry-second-life-wimbledon-video-fun/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Wimbledon the final week get your widgets here.</title>
		<link>http://eightbar.co.uk/2008/06/30/wimbledon-the-final-week-get-you-widgets-here/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wimbledon-the-final-week-get-you-widgets-here</link>
		<comments>http://eightbar.co.uk/2008/06/30/wimbledon-the-final-week-get-you-widgets-here/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 09:44:03 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=507</guid>
		<description><![CDATA[This year more than ever before the Wimbledon web experience is much more what us Web 2.0 geekanisters would like to see. Letting people experience Wimbledon wherever they happen to be. I am not just talking about the Second Life presence This widget is another prime example, able to be embedded and posted all over [...]]]></description>
			<content:encoded><![CDATA[<p>This year more than ever before the Wimbledon web experience is much more what us Web 2.0 geekanisters would like to see. Letting people experience Wimbledon wherever they happen to be. I am not just talking about the <a href="http://slurl.com/secondlife/IBM%207/133/180/23">Second Life </a> presence<br />
This widget is another prime example, able to be embedded and posted all over the place, facebook, blogs etc. It is also personalized to the user, the players they choose to follow. Its been a quiet revolution for a <a href="http://championships.wimbledon.org">website</a> that got 266,311,332 page views last year over the event, but one that I am very happy to see.<br />
So props to Stephen Hammer and the Atlanta sports event crew for putting this widget together. You have the next 7 days to enjoy its live features.<br />
<script type="text/javascript" src="http://widgets.clearspring.com/o/4861052899a932b8/4868aa122c2fd804/4861052872c0f83d/f317181/widget.js"></script></p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/06/30/wimbledon-the-final-week-get-you-widgets-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wimbledon roof garden &#8211; Pimms or Prims</title>
		<link>http://eightbar.co.uk/2008/06/25/wimbledon-roof-garden-pimms-or-prims/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wimbledon-roof-garden-pimms-or-prims</link>
		<comments>http://eightbar.co.uk/2008/06/25/wimbledon-roof-garden-pimms-or-prims/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 12:55:47 +0000</pubDate>
		<dc:creator>epredator</dc:creator>
				<category><![CDATA[IBM Projects]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Virtual worlds]]></category>

		<guid isPermaLink="false">http://eightbar.co.uk/?p=503</guid>
		<description><![CDATA[Judge has built a roof garden based on the real life media centre roof garden. When Tara5 Oh came to visit we had a misunderstanding on the bottle of Pimms (a Wimbledon tradition of sorts) and the word prim (somewhat popular in Second Life) I cut a video of both the real and the virtual [...]]]></description>
			<content:encoded><![CDATA[<p>Judge has built a roof garden based on the real life media centre roof garden. When Tara5 Oh came to visit we had a misunderstanding on the bottle of Pimms (a Wimbledon tradition of sorts) and the word prim (somewhat popular in Second Life)<br />
I cut a video of both the real and the virtual to illustrate the interpretation<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/-yFqgFXc5UI&#038;hl=en"></param><embed src="http://www.youtube.com/v/-yFqgFXc5UI&#038;hl=en" type="application/x-shockwave-flash" width="425" height="344"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://eightbar.co.uk/2008/06/25/wimbledon-roof-garden-pimms-or-prims/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

