Andrew (Roo) Reynolds is a Metaverse Evangelist based at IBM’s Hursley Park laboratory in the UK. He is part of a team which facilitates the use of Virtual Worlds within IBM. This work is made all the more enjoyable thanks to a large world-wide community who are learning to collaborate and get things done in totally new ways.

He was previously an Emerging Technologies Specialist in which his role included attempting to keep on the early-adopter curve.

While acknowledging there are not enough hours in the day to claim to be an expert in everything, Roo still reads and writes far too many blogs and tries to keep his eyes open.

As well as contributing here, Roo maintains a personal blog at rooreynolds.com. Read his full bio there.