Comments on: Coca Cola Avatars in the real world http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/ Raising The Eight Bar Mon, 15 Mar 2010 20:47:32 +0100 http://wordpress.org/?v=abc hourly 1 By: Avatares | From Lady Rasta http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241764 Avatares | From Lady Rasta Mon, 16 Feb 2009 18:31:17 +0000 http://eightbar.co.uk/?p=795#comment-241764 [...] com relação ao comercial do avatar, gostei particularmente de dois comentários feitos no post do Eight Bar: Mo Hax [...] [...] com relação ao comercial do avatar, gostei particularmente de dois comentários feitos no post do Eight Bar: Mo Hax [...]

]]> By: Loan | Rates | Mortgage http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241716 Loan | Rates | Mortgage Mon, 09 Feb 2009 15:17:54 +0000 http://eightbar.co.uk/?p=795#comment-241716 [...] eightbar » Blog Archive » Coca Cola Avatars in the real world [...] [...] eightbar » Blog Archive » Coca Cola Avatars in the real world [...]

]]> By: Rei http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241659 Rei Wed, 04 Feb 2009 01:24:45 +0000 http://eightbar.co.uk/?p=795#comment-241659 Saw this ad in a Canada.com article on Super Bowl commercials and this ad is a personal fave of mine, that's why I google and chanced upon this site =D Another thing to note would be the song used in this ad. Very appropriate. People have become so isolated in their own (virtual) world, an invisible border or distance between one another. All strangers. There's something more real in life, Coke, the common interest in most people and it helps to even connect strangers. Saw this ad in a Canada.com article on Super Bowl commercials and this ad is a personal fave of mine, that’s why I google and chanced upon this site =D

Another thing to note would be the song used in this ad. Very appropriate. People have become so isolated in their own (virtual) world, an invisible border or distance between one another. All strangers.

There’s something more real in life, Coke, the common interest in most people and it helps to even connect strangers.

]]> By: Posted responses to cokes avatar ad on b … « Must … Write … Something http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241654 Posted responses to cokes avatar ad on b … « Must … Write … Something Tue, 03 Feb 2009 21:58:21 +0000 http://eightbar.co.uk/?p=795#comment-241654 [...] avatar, opensim, reviews, secondlife, socializing Posted responses to cokes avatar ad on both Eightbar and Massively. I am a little surprised to read all the heat around that ad. Like I commented there [...] [...] avatar, opensim, reviews, secondlife, socializing Posted responses to cokes avatar ad on both Eightbar and Massively. I am a little surprised to read all the heat around that ad. Like I commented there [...]

]]> By: Mo Hax http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241653 Mo Hax Tue, 03 Feb 2009 21:54:12 +0000 http://eightbar.co.uk/?p=795#comment-241653 My personal favorite was the super hero ambivalent to the mother in need and the mother texting while swinging her child. I found this ad a pleasant, perfect walk down the fine line of showing how avatars are becoming mainstream virtual representations of ourselves and the importance of staying logged into real life. Both are critical parts of society today. It is not one v.s. the other. My personal favorite was the super hero ambivalent to the mother in need and the mother texting while swinging her child.

I found this ad a pleasant, perfect walk down the fine line of showing how avatars are becoming mainstream virtual representations of ourselves and the importance of staying logged into real life. Both are critical parts of society today. It is not one v.s. the other.

]]> By: epredator http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241649 epredator Tue, 03 Feb 2009 10:20:04 +0000 http://eightbar.co.uk/?p=795#comment-241649 There is certainly a lot of truth in not judging people on external appearance alone. This tends to be an objection by some people to the use of avatars in virtual worlds, that the avatar may not be an accurate representation of the person that they wish to judge based on appearance. When in fact is is often the case the choice of character or look is often a clearer indication of how that person would like to be seen. The superhero avatar may well have been someone who wanted to learn to be more helpful and have more honour, but was struggling to come to terms with that, and had to practice it through online expression of that character. The other small AV constantly changing their apperence trying to find the one that they felt showed them, or their mood more appropriately is another example. The self selecting nature of both virtual worlds and online game environments, and social media site to some extent mean that I feel I connect with more people that I have more in common with than random strangers on the street. Though of course there are random strangers on every virtual street. I often use the example og my predator AV in second life. It is clear that I have chosen a science fiction AV, so it is a fair chance the instant someone sees me that I am a science fiction fan. The same would occur in physical space if I was wearing a t-shirt of the same character. However if both cases I was wearing a suit and looking the same as averyone else, that would emote something else, but provide less personal insight to the person seeing or meeting me. There is certainly a lot of truth in not judging people on external appearance alone. This tends to be an objection by some people to the use of avatars in virtual worlds, that the avatar may not be an accurate representation of the person that they wish to judge based on appearance. When in fact is is often the case the choice of character or look is often a clearer indication of how that person would like to be seen.
The superhero avatar may well have been someone who wanted to learn to be more helpful and have more honour, but was struggling to come to terms with that, and had to practice it through online expression of that character.
The other small AV constantly changing their apperence trying to find the one that they felt showed them, or their mood more appropriately is another example.
The self selecting nature of both virtual worlds and online game environments, and social media site to some extent mean that I feel I connect with more people that I have more in common with than random strangers on the street. Though of course there are random strangers on every virtual street.
I often use the example og my predator AV in second life. It is clear that I have chosen a science fiction AV, so it is a fair chance the instant someone sees me that I am a science fiction fan. The same would occur in physical space if I was wearing a t-shirt of the same character. However if both cases I was wearing a suit and looking the same as averyone else, that would emote something else, but provide less personal insight to the person seeing or meeting me.

]]> By: Alexis http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241648 Alexis Tue, 03 Feb 2009 09:49:54 +0000 http://eightbar.co.uk/?p=795#comment-241648 ...this might also remind us not to judge people on their external appearance alone -- in real or virtual worlds. How easy would it be to discern characteristics from an avatar? - was the super-hero on the steps acting "in character" online, whilst seemingly displaying the opposite in real-life : by not offering to help the lady struggling with the pram...? - - - "open happiness" : how many get engrossed in their digital activities - to such an extent that they fail to recognise the people in their immediate environment? feeling as a person amongst people; vs feeling as <i>the</i> person amongst objects. ...anyone care for <a href="http://www.thecoca-colacompany.com/presscenter/av_advertising.html?vid=6" rel="nofollow">some augmented refreshment</a>? <i>courtesy of coca-cola once again</i> …this might also remind us not to judge people on their external appearance alone — in real or virtual worlds.

How easy would it be to discern characteristics from an avatar?
- was the super-hero on the steps acting “in character” online, whilst seemingly displaying the opposite in real-life : by not offering to help the lady struggling with the pram…?

- – -

“open happiness” : how many get engrossed in their digital activities – to such an extent that they fail to recognise the people in their immediate environment? feeling as a person amongst people; vs feeling as the person amongst objects.

…anyone care for some augmented refreshment? courtesy of coca-cola once again

]]> By: epredator http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241646 epredator Tue, 03 Feb 2009 07:49:28 +0000 http://eightbar.co.uk/?p=795#comment-241646 @logan @morris That is an interesting angle. Lots of people immersed and the lead guy helps them out as he is a coke drinker, such as the little av trying to get through the door. If coke is smoothing the way, bringing people back into focus then it is a recognition that there is a balance and that it is already happening. Hmmm suddenly I am thirtsy @csven yes its spot on for AR isnt it :) Seeing things we cant normally see. @logan @morris That is an interesting angle. Lots of people immersed and the lead guy helps them out as he is a coke drinker, such as the little av trying to get through the door. If coke is smoothing the way, bringing people back into focus then it is a recognition that there is a balance and that it is already happening. Hmmm suddenly I am thirtsy
@csven yes its spot on for AR isnt it :) Seeing things we cant normally see.

]]> By: Morris Vig http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241641 Morris Vig Tue, 03 Feb 2009 01:39:30 +0000 http://eightbar.co.uk/?p=795#comment-241641 I'm with Logan. I read into it, "We might all be jumping off into virtual worlds, but Coke brings our humanity back into focus." While cute, I was a little off-put by it as a virtual world enthusiast. Just my $.02. I’m with Logan. I read into it, “We might all be jumping off into virtual worlds, but Coke brings our humanity back into focus.” While cute, I was a little off-put by it as a virtual world enthusiast.

Just my $.02.

]]> By: csven http://eightbar.co.uk/2009/02/02/coca-cola-avatars-in-the-real-world/comment-page-1/#comment-241638 csven Tue, 03 Feb 2009 00:01:16 +0000 http://eightbar.co.uk/?p=795#comment-241638 I actually intend to use this as a way of explaining the potential of AR and mixed reality to people who can't comprehend the concepts. I actually intend to use this as a way of explaining the potential of AR and mixed reality to people who can’t comprehend the concepts.

]]>