IBM at the NRF

Does your avatar know how to make actual money? Bernadette Duponchel’s does. She was recently at the National Retail Federation conference with the rest of her team, presenting IBM’s take on virtual worlds for the fashion design industry.

bernadette_nrf

This is the second consecutive year IBM has demonstrated the use of virtual worlds at the NRF. The brief demo highlights the benefits of real-time collaborative design, short feedback loops when tweaking materials and costs, and even pre-selling the item before it is physically manufactured.

4 Responses to “IBM at the NRF”

  1. csven Says:

    Why the synergies between production and 3D virtual worlds isn’t being aggressively investigated by all industries still escapes me. Thanks for this.

  2. The Grid Live » Second Life News for February 14, 2008 Says:

    [...] From: eightbar IBM at the NRF Quote from the site – Does your avatar know how to make actual money? Bernadette Duponchel’s does. She was recently at the National Retail Federation conference with the rest of her team, presenting IBM’s take on virtual worlds for the fashion design industry. [...]

  3. Fashion, virtual and RL side by side | VintFalken.com Says:

    [...] Bernadette Duponchel was recently at the National Retail Federation conference with the rest of her team, presenting IBM’s take on virtual worlds for the fashion design industry. This is the second consecutive year IBM has demonstrated the use of virtual worlds at the NRF. The brief demo highlights the benefits of real-time collaborative design, short feedback loops when tweaking materials and costs, and even pre-selling the item before it is physically manufactured. Read more at Eightbar. [...]

  4. eightbar » Blog Archive » Services, PLM, Virtual Worlds, multi-million deal Says:

    [...] excited for the team that have been working so hard on this from both companies. We reported on it a while back when it appeared on the street which may have not shown teh full extent of the emerging partnership. Well as its out on the wires [...]