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	<title>Comments on: Australian Open Tennis and Fashion Cash Prize in Second Life</title>
	<atom:link href="http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/feed/" rel="self" type="application/rss+xml" />
	<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/</link>
	<description>Raising The Eight Bar</description>
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		<title>By: nba news</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-242550</link>
		<dc:creator>nba news</dc:creator>
		<pubDate>Fri, 04 Dec 2009 22:48:38 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-242550</guid>
		<description></description>
		<content:encoded><![CDATA[<p>Hi, I can’t understand how to add your locate in my rss booklover. Can you Help me, please :)</p>
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		<title>By: MyTennisCircle-Tennis Social Network</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-241433</link>
		<dc:creator>MyTennisCircle-Tennis Social Network</dc:creator>
		<pubDate>Wed, 14 Jan 2009 16:12:13 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-241433</guid>
		<description>I love second life, and now tennis in second life! Thats cool still wondering how can it be monitized.
www.mytenniscircle.com just got launched, check it out its a free tennis social networking site!</description>
		<content:encoded><![CDATA[<p>I love second life, and now tennis in second life! Thats cool still wondering how can it be monitized.<br />
<a href="http://www.mytenniscircle.com" rel="nofollow">http://www.mytenniscircle.com</a> just got launched, check it out its a free tennis social networking site!</p>
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		<title>By: tennis camp</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-241159</link>
		<dc:creator>tennis camp</dc:creator>
		<pubDate>Mon, 10 Nov 2008 01:30:37 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-241159</guid>
		<description>The real money and second life money don&#039;t have much in common and it&#039;s very difficult to conver to real dollars.</description>
		<content:encoded><![CDATA[<p>The real money and second life money don&#8217;t have much in common and it&#8217;s very difficult to conver to real dollars.</p>
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		<title>By: Tina Anderson</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-211765</link>
		<dc:creator>Tina Anderson</dc:creator>
		<pubDate>Thu, 31 Jan 2008 19:07:47 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-211765</guid>
		<description>I wonder how much it is worth in real money though. This has not exploded into the mainstream like it was expected to.</description>
		<content:encoded><![CDATA[<p>I wonder how much it is worth in real money though. This has not exploded into the mainstream like it was expected to.</p>
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		<title>By: Bret Treasure</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-206748</link>
		<dc:creator>Bret Treasure</dc:creator>
		<pubDate>Thu, 24 Jan 2008 16:02:51 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-206748</guid>
		<description>Hi Ian,

The Australian Open&#039;s website says it&#039;s $250,000 worth of virtual currency, which is not quite the same thing :p</description>
		<content:encoded><![CDATA[<p>Hi Ian,</p>
<p>The Australian Open&#8217;s website says it&#8217;s $250,000 worth of virtual currency, which is not quite the same thing :p</p>
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		<title>By: Layla</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-205302</link>
		<dc:creator>Layla</dc:creator>
		<pubDate>Mon, 21 Jan 2008 21:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-205302</guid>
		<description>I wish I would have seen this blog earlier.  I would&#039;ve most definitely submitted an avatar.  I love Second Life.  I have noticed that it&#039;s not taking off as fast I thought it would, but it&#039;s still a great way to interact with people.</description>
		<content:encoded><![CDATA[<p>I wish I would have seen this blog earlier.  I would&#8217;ve most definitely submitted an avatar.  I love Second Life.  I have noticed that it&#8217;s not taking off as fast I thought it would, but it&#8217;s still a great way to interact with people.</p>
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		<title>By: epredator</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-202060</link>
		<dc:creator>epredator</dc:creator>
		<pubDate>Wed, 16 Jan 2008 10:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-202060</guid>
		<description>@tennis The aim of using any metaverse Second life or any other is to enable people to engage with one another and with the content. It is still early days, so I guess it depends on what you call mainstream. I know at Wimbledon I got to talk to 200 people a day about wimbledon and what IBM does. Not as pure marketing but as enagaging with interested parties. The website we do for wimbledon has 8.5 million unique users. They are not a like for like comparison. I could not have a dialogue with 8.5 million people.
We are exploring Second Life and othre metaverse technologies. The benefits we have seen just internally of people interacting in an avatar based environment over and above the traditional text and voice ways are leading us to expierment further.
Last year the Australian Open build in Second Life was used exclusively for invite only customers, just as hospitality would be at the actual event. This year the team have opened it up to compare and contrast.
If people want to come along and see the potential they can, and just imagine what it these sort of interactions would be like in 20 years time. Not to replace real life and being there but a step forward from flat TV. Unless we explore these options we wont know what works, what we need to change to make these experiences deeper.</description>
		<content:encoded><![CDATA[<p>@tennis The aim of using any metaverse Second life or any other is to enable people to engage with one another and with the content. It is still early days, so I guess it depends on what you call mainstream. I know at Wimbledon I got to talk to 200 people a day about wimbledon and what IBM does. Not as pure marketing but as enagaging with interested parties. The website we do for wimbledon has 8.5 million unique users. They are not a like for like comparison. I could not have a dialogue with 8.5 million people.<br />
We are exploring Second Life and othre metaverse technologies. The benefits we have seen just internally of people interacting in an avatar based environment over and above the traditional text and voice ways are leading us to expierment further.<br />
Last year the Australian Open build in Second Life was used exclusively for invite only customers, just as hospitality would be at the actual event. This year the team have opened it up to compare and contrast.<br />
If people want to come along and see the potential they can, and just imagine what it these sort of interactions would be like in 20 years time. Not to replace real life and being there but a step forward from flat TV. Unless we explore these options we wont know what works, what we need to change to make these experiences deeper.</p>
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		<title>By: Better Communication Results</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-201876</link>
		<dc:creator>Better Communication Results</dc:creator>
		<pubDate>Wed, 16 Jan 2008 03:38:29 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-201876</guid>
		<description>[...] Courtesy of eightbar.co.uk: [...]</description>
		<content:encoded><![CDATA[<p>[...] Courtesy of eightbar.co.uk: [...]</p>
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		<title>By: tennis</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-201745</link>
		<dc:creator>tennis</dc:creator>
		<pubDate>Tue, 15 Jan 2008 22:17:16 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-201745</guid>
		<description>Second Life is just not working out for the mainstream.  IBM is trying to promote because they have a major stake and first mover advantage in it.  I think this marketing effort is a waste of time.

&lt;a&gt;Tennis Plaza&lt;/a&gt;

http://www.tennisplaza.com</description>
		<content:encoded><![CDATA[<p>Second Life is just not working out for the mainstream.  IBM is trying to promote because they have a major stake and first mover advantage in it.  I think this marketing effort is a waste of time.</p>
<p><a>Tennis Plaza</a></p>
<p><a href="http://www.tennisplaza.com" rel="nofollow">http://www.tennisplaza.com</a></p>
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		<title>By: Kzero &#187; Blog Archive &#187; Australian Outfitters - IBM&#8217;s latest tennis project</title>
		<link>http://eightbar.co.uk/2008/01/14/australian-open-tennis-and-fashion-in-second-life/comment-page-1/#comment-201565</link>
		<dc:creator>Kzero &#187; Blog Archive &#187; Australian Outfitters - IBM&#8217;s latest tennis project</dc:creator>
		<pubDate>Tue, 15 Jan 2008 14:34:45 +0000</pubDate>
		<guid isPermaLink="false">http://eightbar.co.uk/?p=426#comment-201565</guid>
		<description>[...] Here&#8217;s the SLurl. Related information about this project can be found on the excellent Eightbar blog. [...]</description>
		<content:encoded><![CDATA[<p>[...] Here&#8217;s the SLurl. Related information about this project can be found on the excellent Eightbar blog. [...]</p>
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