Sky News hits Second Life

Today marked the launch of Sky News in Second Life. They have worked with River Run Red and keyed into a live event and live simulcast. The event happened this morning with a packed sime of people appearing live on Sky News. The event felt like another watershed. We still had to deal with the guests who were being broadcast in Second Life saying the usual “I cant deal with my first life” initial reaction. However as we have all come to realize we very much have an adoption of “Joke, Threat, Obvious”. Three phases that people tend to go through, all at a different pace.
Tim Guest was live explaining some of it towards the end. It was interesting to have a live feed of the sky audio with Adam Boulton, though I am not sure he realized we were 100% live in SL during the breaks. Very interesting about certain guests he has interviewed :-)
The one guest who had a chance of getting it was politician Ed Miliband. He had taken some of this onboard and made some sensible contributions. Mariella Frostrop clearly has not been briefed as she made the assumption that you only live a fantasy life in Second Life rather than those of us who use it as an extention, just like a blog.
I am not going to make any comments about the other guest. As she characterized any online person as an unemployed male who did not do housework not have anything better to do not have any children. The irony being Andy Remblai and I both had our respective babies on our laps watching, and last time I checked we had jobs and this just happens to be part of it.
The other cool part of the event was having both 3 Lindens there, a first for some of the guests to meet one. We also though had 3 eightbars, as Algernon Spackler was there too.
This little youtube shows the sky news centre before the launch and the actual event.

This is Sky’s own advert/machinima for it.

9 Responses to “Sky News hits Second Life”

  1. UgoTrade » Blog Archive » The Level Playing Field: from Web 2.0 to World 2.0 and Virtual Life Says:

    [...] But, Epredator, Andy Remblai and Aglernon Spackler from IBM (see Eightbar ) were all there, and three Lindens. And, you can catch up with what happened at the event on Second Life on the Eightbar blog. Also see a very good post on MindBlizzard, and Sky New’s own advert/machinima for the event. The video grabs below are from this. On the right is Justin Bovington. [...]

  2. Out to Pasture » Blog Archive » Links for 5-29-07 Says:

    [...] ePredator at Eightbar blogs about IBM’s latest cross-reality tennis experience for the French Open, and also coins an expression I can relate to in terms of the phases of reactions you see as people become accustomed to virtual worlds: “Joke, threat, obvious” … we have a little while before we’re at obvious, but it is coming. [...]

  3. Sky News launching newsroom in Second Life at NevilleHobson.com Says:

    [...] [Update May 30] I didn’t watch Sky News on Sunday, but Ian Hughes did and wrote a great account. [...]

  4. Matt Whitbourne Says:

    Glad to see this one come to fruition. Miliband seemed to be quite on the ball which was rather refreshing!

  5. And today they said… 1/6/07 Says:

    [...] Sky News last week opened the doors to its own virtual newsroom at the Hay Festival this Sunday.Sky News politics editor Adam Boulton, who anchored a simulcast from an approximation of the broadcaster’s tent at Powys on television and inside the 3D world, said the feature attracted 700 avatars, more than the software was able to cope with.Boulton said Sky would be staging more events in-world in the coming weeks. [...]

  6. Better Communication Results Says:

    [...] Sky News last week opened the doors to its own virtual newsroom at the Hay Festival this Sunday.Sky News politics editor Adam Boulton, who anchored a simulcast from an approximation of the broadcaster’s tent at Powys on television and inside the 3D world, said the feature attracted 700 avatars, more than the software was able to cope with.Boulton said Sky would be staging more events in-world in the coming weeks. [...]

  7. eightbar » Blog Archive » BBC money programme on Virtual Worlds Real Money Says:

    [...] I just watched the BBC MoneyProgramme edition about virtual worlds and real money. It featured a few people we all know quite well. It being the BBC and the money programme it covered everything really well. There was still a playfulness about the piece, but it showed the seriousness of the entire industry. Philip Rosedale/Linden made some good points about the future, and how we dont quite know where its going but its going to be exciting. Max Flint also did not solely cover Second Life but instead looked at the business of virtual goods versus subscription models. It was good to see Justin Bovington on TV from Rivers Run Red too. So that’s two weekends running as he was on the sky news feed last weekend too. I know know we can expect even more people at work to have been woken up to the potential and to understand why were have all invested so much of ourselves in this. [...]

  8. Kelly Says:

    This little youtube shows the sky news centre before the launch and the actual event.

  9. Electronic Monies Log Says:

    Electronic Monies Log

    On the third annual PARK(ing) Day, urban parking spaces across the country were commandeered and turned into small oases.

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