As Adam is reporting on his blog over at Reuters Gartner sees 80% virtual world penetration by 2011.
When doing talks to people and evangelizing about why this is all happening now I often use the Gartner Hype curve, but not just for the virtual world/VR mapping.
The hype curve applies to the use of the web as a platform post dot.com days with people willing to contribute and share, the uptake in home internet usage, broadband and wireless and the generational effect of gaming technology not being an early adopter/tech geekfest but much more mainstream and acceptable.
The coming together of these factors have generated this massive interest and sparked the industry. Clearly Second Life has many of the elements that made this attractive to people.
As the report by Gartner says, “Find enthusiasts within your enterprise and support them.”
The five laws layed out have had Roo and I nodding our real and virtual heads, as they form a major part of what we have been explaining to all and sundry. (As have many other people we are not taking total credit!)
It is important that a group such as Gartner have made these statements. It all adds to the future of the industry and, dare I say, shows that we are going in the right direction?
If nothing else it will act as a lead in for people to start looking more deeply into virtual worlds.

This entry was posted on Friday, April 27th, 2007 by Ian Hughes/epredator at 1:52 pm and is filed under Hursley, Second Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. You can also bookmark this page on del.icio.us or digg.