Whilst over in the US of A I cuaght the advert for Dassault entitled “I see what you mean” check out the TV commercial button. This is CGI stuck into an advert but as a vision of how augmented reality could work its a nice piece of work
This entry was posted on Tuesday, April 3rd, 2007 by Ian Hughes/epredator at 00:37 and is filed under Hursley, Second Life.
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April 3rd, 2007 at 00:51
So. very. beautiful.
April 3rd, 2007 at 16:12
Related to this, I think: There was a recent shuffle at Dassault. Founder Francis Bernard reportedly retired from the company but has since taken over the CEO position at ParallelGraphics (fwiw, for those unaware as I was, he was previously on the board, so his involvement with the company predates this move).
Now if Dassault has this kind of a vision (and that is a neat video) and already owns a virtual application company (Virtools), I have to ask: What does Mr. Bernard intend to do at ParallelGraphics? Worth keeping an eye on them.
April 4th, 2007 at 02:01
Thanks for bringing this one to attention! This is one of the best “ads” driving mainstream appeal for future augmented reality tech that I have seen. Definitely one to forward to those that still need to be “turned on” to the possibilities.
This is a great candidate for “take the metaverse to work day”…
April 4th, 2007 at 11:15
As I’m working for them, and on such topics, I can tell you that it’s really what they want to achieve, and they give themselves the means to do it!
The presentation they gave to 400 spectators on a 400m˛ stereoscopic screen about the Khufu pyramid theory is a first step towards this.
More on this here : http://cb.nowan.net/blog/2007/03/31/the-pyramid-and-the-biggest-vr-screen/
April 4th, 2007 at 17:05
Sébastien thankyou for the link. This is very interesting and will be also to my collegue John Tolva of http://www.ascentstage.com/
He was running the team that built http://www.eternalegypt.org/ extending the egyptian experience out onto the web.
More interconnections and wheels within wheels :-)
April 7th, 2007 at 20:01
[...] If the potential interests you, then definitely check the Dassault Systems advertisement that Ian posted a few days ago. They paint a great picture of what happens when you pull these capabilities out of the flatscreen and put them on the tabletop. Future aside, Dassault is doing some interesting work in immersive 3d experiences today. Blogroll [...]
April 18th, 2008 at 00:02
What is the song in the commercial?
September 19th, 2008 at 13:00
Yes, I would like to know the song as well?
September 25th, 2008 at 22:42
http://www.myspace.com/zebraville
Hey, I emailed Dassault Systems and they said the song was made especially for the ad in France, the title is “Tranquille le Chat,” by Laurent D’Herbrecourt.
March 19th, 2009 at 00:59
Interesting approach to that type of commercial, im sure we will see more of that type soon enough.
-Jack