What an amazing couple of days being part of the IBM 12 island launch
As many of you will have been following the IBMers in eightbar have been exploring and building in Second Life for some time. Now we have grown in numbers as people start to see the possibilties in all sorts of fields, social, entertainment,education and business.
So IBM has focused its attention on a 12 island complex. Not to be the biggest, nor the brashest. Why 12? Well we had three people investing, and each bought a large island. Having three large islands initially gave us an I, B and M. Mostly to help us look at the concepts of different areas being for different things. We make no secret that we are all still exploring the potential, and the past few weeks the build by the team has evolved. A mixture of buying, building and partnering with friends out there in SL land.
We have ended up with a magnificent space. It is becoming more public. I say becoming as we have been doing guided tours to help explain to collegues and some customers and also press about the various ideas being explored. As we move on we will open up areas for more public access, and equally have invite only areas as we build new projects.
I hope we continue to grow with the same integrity and sensitivity to the virtual eco system as we have tried to do up to now.
Part of our launch party though was held at the zerog skyflyersshow, in conjuction with the NMC.
This was an amazing way to end this opening chapter. Algernon missed it as he was speaking at the Business Communicators meeting.So before some pictures of IBM land here are some snaps from the excellent snapzilla of the flyers in action. With a commisioned piece of music and many perfomers this was the most amazing thing I have experienced so far in Second Life.
The stills do not do it justice of course. It was a vibrant and organic swirl of lights with haunting music. And the perfomers nimbly moving and flying around us.



There is a video by DanCoyote Antonelli on you tube that is worth seeing
So the IBM 12 Islands have had quite a few visitors. Torley Linden popped in as a Melonzilla and Algernon gave a tour. Of course a Linden draws a crowd.

We have 3 auditoriums on the sim boundaries (to experiment with 4 lots of sims being able to hold many more people at events)

A large welcome area with a tour train to take people to the key spots.

This overview (Just find IBM on the main map) shows the 12 island layout

We have a home for greaterIBM the alumni association. An example of a social networking space and crossing enterprise boundaries to keep people in touch with their collegues in IBM.

We have the wonderful SOA hub. This lets the Service Orientated Architecture messages be explored in a virtual world. It allows customers and IBMers get to meet and talk to experts, and allows IBM to learn how to present its business messages in order to help other present theirs.


There are also some lovely pieces of artwork by IBMers in here too, such as lidia’s here. SL has brough t to the fore many creative talents across the company.

And links to other more ‘traditional?’ content

Our IBM virtual universe community had a building competition that was then voted on for a focal point for us, a clubhouse if you like. Turner Boehm won with this build.

Turner of course has also found a home for his visualization project (as started on Hursley). Here he takes in from the outside world the structure of an application. It then renders istelf as a 3d model to help understand the structure, and share with others. There is a lot too this and we will explain more soon.

We then also have a customer in Circuit City
This is an exploration of retail. A shop, with links to real products that can also be staffed. It pulls in lots of things from the web, store locators etc.


It also shows the potential in a virtual world of adjusting the world to meet your real world needs, and helping pick the product that best suits those needs. Thos sofa moves back and forth to show the size of TV that is recommended. For many people this became an ‘oh I get it now’ demo. When added in with the presence of others to help in the desicion. Its just one sofa and one TV, but you can see where this can go with a larger room and dealing with acoustics, visuals, wiring etc.

We also have an educational style campus, built mostly by Yossarian. This again helps both with running events, but also in showing people the potential.

Aimee Webber also is partnering with us on a House of Horizons project (that needs its own post here very soon). The area is under construction, but still on the tour.

Each area in Second Life adds to our understanding, and helps us show more people things that are relevant to them and their ideas.
We set up tours with tour guides and the islands got quite busy as the dot followers amongst you will see.

Gathering in Circuit city

In the mall of the future

All in all the event (which has been 2 days solid) has been very rewarding. A year ago, whilst I believed in virtual worlds and thier potential I could not have dreamed we would be doing what we are now. We being everyone, not just the IBMers.
But really well done to everyone that has put so much effort and talent into making this all happen. Its not a big bang entrance, but an evolution of what we have been. I am not going to name everyone as this page will be way too long, but I hope I have been making good use of the rating system.
However, Jessica Qin has been the guiding light on the build with overall say and design authority. This has been great to see as when Algernon Spackler and I entered SL as N00bs back at the start of the year we very soon found Jessica. Her mentoring and her talent for building, and her understanding of the community became the foundation of eightbar in Second Life. Jessica is now a very good friend and it is the fact that we get to meet people and form these bonds that is still the most important part of being in Second Life.
So roll on the new industry. This year has been a turning and tipping point, I am looking forward to whats next and well done all.

December 16th, 2006 at 17:14
SecondLife: die Zukunft beginnt
In SecondLife geht es mächtig voran. IBM hat eine eigene Insel aufgemacht. Wie wunderbar die Zukunft in SecondLife aussehen kann (nicht muss), sieht man in diesem Video
Danke an Pixelsebi und Eightbar für die Blogbeiträge dort.
Tags:…
December 17th, 2006 at 08:08
I speak as a critic of course but well done. I think the intellectual journeyyou are on is more interesting than the virtual scenery. I’ll be following it and I hope you can keep a good mix of the social side of inventing new worlds as well as the business.
December 17th, 2006 at 11:53
It certainly is a mixture of both Haydn. The 10 month journey for me personally has been some of teh most interesting an chalening times I have had.
It has been the social side that has sparked much of the other opportunities.
e.g. you cant run an alumni association without people.
It is where it differs from the standard web. If we had just put up some web pages we would not have had such a fantastic experience as a group.
December 18th, 2006 at 08:08
To all that were involved, I’m glad it went well. I saw a great number of people put in a large amount of work, and I’m glad that you all got the credit you deserve for a well run event.
Cheers to you, and continued success, Eightbar.
December 18th, 2006 at 09:08
For more snaps, visit http://greateribm.typepad.com
December 18th, 2006 at 14:59
[...] If you thought that was interesting, check out the full picturific post on eightbar. [...]
December 18th, 2006 at 20:52
SL has been an excellent experience for our SOA Hub.
After a couple of hard work.. designing, creating & recreating, building… we finally had a great Friday with journalists, customers, partners, students, professors, ibmers and newbies.
We really enjoy having this great opportunity!!!!!!!!!!!!!! thanks to the VUC team for all the support and help!
regards, lidia
December 19th, 2006 at 16:52
HiIan
Well to pursue those thoughts I put some stuff up on my medi ablog http://www.mediangler.com. Ways in which Second life could be used to help us understand social issues better. maybe a few IBMers would joi in the debate?
December 22nd, 2006 at 03:27
Ian:
Thanks for the great pictures….I agree with Hayden that we have to be much more than an attractive set of sims, but what’s really exciting about our new virtual outpost is the range of people and interactions with them, that hundreds of IBMers are already having.
December 26th, 2006 at 20:50
[...] IBM’s a great believer in the potential of virtual worlds; the team at eightbar created perhaps the best Second Life blog around, and Irving Wladawsky-Berger has offered some deep insight on what the growth of virtual worlds might lead to. Over 1,000 IBMers have joined IBM’s Second Life community; our CEO led an in-world event and most recently we introduced 12 new islands. All levels of the company – including some functions you wouldn’t normally expect – are aggressively exploring how to effectively use Second Life during the course of business. [...]
January 10th, 2007 at 02:19
[...] Thanks to Alan Lepofsky, today I discovered some interesting buildings at the IBM 12 islands at Second Life (more info at the eightbar team blog). [...]
February 22nd, 2007 at 13:32
[...] 12-island innovation complex [...]
March 27th, 2007 at 21:12
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August 3rd, 2007 at 15:15
[...] 3rd, 2007 · No Comments We’ve had Sears and Circuit City as examples of what can be done with real world retail invirtual worlds for a while now. Essentially these stores attempt to replicate some of the real-life shopping environment, but with hyperlinks off to product pages on their website when a customer wants to know specifics about individual products. They have some other nice touches, too – check them out on IBM 10. [...]
January 27th, 2008 at 09:40
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March 15th, 2009 at 03:15
I comment rarely on blogs but just wanted to stop and say Great Content.
June 13th, 2010 at 07:43
[...] Eightbar team has more on the launch – and so has [...]