Sun are having a press conference in SL now too
As reported in a few places (but 3pointd is where I saw it) Sun is having a press conference in SL.
Its great to see some other major tech companies come into this space. We know there are a few of them out there in various shapes and sizes, its just we have been a bit more public as IBMers over the past year blogging and experimenting with what this all means. I thought we had done the first fortune 500 press conference, but I suppose we had a more direct one to one with each of the particpants over the 2 days, though the event we were showing was real SL interaction across the world.
This is a big area and there are a lot of avenues to pursue. The important point will be, as with the web, open standards.

October 9th, 2006 at 22:58
[...] So the other week we had the battle of the pre-announcing ad agencies BBH and Leo Burnett, who both claimed to be first. One of them claimed to be the first major agency who owned land in SL when actually the true owner of that claim is probably a third ad agency in Second Life (disclaimer: a client of ESC) who is still keeping quiet until they had something actually open to the public. None of the three have opened their spaces to the public yet, and it doesn’t matter who opens their door first, but rather who executes better over time (although it would be best for everyone if they all execute really well). Now eightbar says about Sun’s recent announcement: “I thought we had done the first fortune 500 press conference.” I’m sure Sun can respond with how their definition of press conference makes their event the first given the definition… [...]
October 9th, 2006 at 23:30
There is a debate about the definition of a press conference? However, I think we can agree there is little debate about the feeling of being pipped at the post :o)
October 10th, 2006 at 00:45
I do totally agree :-) We do though seem to be thriving though on some coopetition. The ‘first’ is what spurs some people on.
In a place of pioneers there is still some fun to be had in being the first. I think we also want to be the best though in the long run.
October 10th, 2006 at 01:10
Touche. The Sun Pavillion will be open to all after noon Pacific Time tomorrow. Come and have a look.