As an aside, the Scion brand is especially interesting. It’s heavily targeted at a particular demographic and frequently associates with the “graffiti” crowd… which includes the “urban vinyl” toy niche market. Oddly enough, though the brand seems ripe for online games, they’ve been extraordinarily careful about licensing their brand. So while one will now find Porsche and Lamborghini in an online racing game, I’m not sure any videogame developer has licensed the Scion brand (last I read they’d not licensed the brand to any game dev, but that was a year ago and things change fast).

So Scion moving into SL is actually a very consistent move. If they license to a typical videogame they potentially lose some of the street cred they have and which they seem to be very keen to cultivate. There’s a DIY aspect to SL that must be very appealing to them. For me it’s interesting because the brand is unique in this way and it happens to turn up in many of the areas I’ve been following.