Hank Hoodoo from the electric sheep company sent me an IM that I got this morning in Second Life, saying the baseball stadium for tonights MLB.com HomeRun Derby 2006 was open for a look around. I had wrriten about this before but at the time I could only look it it from afar.
So I popped along and took a tour. All this is linked to the work on Wimbledon Tennis this year that I have been demonstrating to customers and fellow IBMers, on the potential of Second Life and general metaverse technology in several areas. One key are is the ability to represent a brand and an experience in a much more immersive and sociable way. Event are attended by othre people, interested people. The more events I attend the more I learn how they can be run and the benefits and risks that they bring. This is aside from the other trends around avatar based marketing, social computing and education.
The baseball stadium has been built by people who specialize in this sort of building. Designers and programmers working together. Some people focus on structure others on textures, others on code.
On approach this is very impressive. It has a very authentic feel as a ‘real’ place
The foyer is a shop for branded goods, some team medallions, free foam hands and some nice baseball caps, as you would expect
The approach is suitably stadium like
The internal of the stadium is a baseball diamond representation. I am assuming this will allow avat or object positioning to indicate which base a player is on.
The event will be video cast on the giant screen. There is also a scoreboard on the side of the screen. I am not sure if this will be scripted or manually changed. I am assuming there is some sort of data feed from the event.
The seating areas look a little sparse, but this is due to ensuring that there is a low lag environment. As Second Life scales up these seat numbers will increase.
One approach to event scaling is simply to clone the build on multiple servers, this could even be done automatically as sims filled up. It certainly the on demand approach we would take if we had control over our own servers for such events.
I am looking forward to attending the event. I am not a huge baseball fan, but I appreciate it enough, and want to see how it goes with my metahporical rather than virtual research hat on.
Good luck to the team doing it.