Wimbledon in Second Life

IBM, amongst other things, runs the official Wimbledon website during the event. This has lots of exciting well designed tennis information, real time scores and we deal with a large volume of traffic. Most years I am onsite for a period of time, helping explain how we bring innovation to our customer as part of a large cross IBM team. In the lead up to the event, and with what I know about the data we have, I decided to take on a mini proof of concept to bring Wimbledon to Second Life.

The first point is that this is a proof of concept. The build is designed to show the various ideas rather than be a 1:1 representation of the actual place. That’s very possible, but would take more days to build.
Secondly, lots of people could attend, the shots show only one avatar.

The example security gate is there to show you can detect things about peoples avatars in this case it shows the name and if they are wearng anything that contains code.

The first item on the tour is the RSS weather feed globe. It updates now every hour from a weather service, but has a manual overide for some other cities to prove its not all smoke and virtual mirrors

Next is the highlight. The real world tracking data for actual tennis matches. We get a feed for the normal web scoreboard and the point tracker. Here we plot the ball in 3d space and can rotate around it for various angles. The net is actually in control, if it gets told another url to use it plays another rally. This can be done manually, by talking to it, or by another control box that cycles through the various games.
We could put players on this, with the extra data we have on which shot has been played and knowing when the ball changes direction, but I was working to a timeframe.

As you can see you can control the camera even when your avatar is sitting enjoying the game

This shows several concepts. The main one is the 2 spheres, these are ambient devices that change size depending on who is winning the match, it shows the ambient device concept.
The picture on the right is of the IBM special keyboard used to record the matches, with keys for forehand smash, volley etc.

This shows one of the special products at work. The flying wimbledon towel. When anyone clicks the towel it act like a normal banner ad and directs them to the real wimbledon shop for the real towel. This banner add though can be flown as a vehicle. So I can fly around, advertising in places without leaving the ad lying around on private property. Avatar based marketing.

These images show a mixture of photo panels of things at Wimbledon and 3d objects such as the park benches. Just to add a bit of character. The go away rain sign is a legacy of many championships.

This is the most recent addition. advert watching posts. Stand in front of each of the screens and a streaming video of the IBM adverts with people from the AELTC and the BBC talking about Wimbledon, IBM and innovation

Whilst the trigger for the video is standing in front of a particular one (and hitting the movie play button in SL) the video will play on all the screens at once. It does not have to do this, I just liked the effect.

This is sort of Henman hill. Again to show a hint and nod to the real place. The video wall in this case is showing one of last years flash scoreboards, to show the analogy with the full size court and the previous web incarnations for tracking the ball.

Again this is a flavour of mixing 2d pictures with 3d objects the line of benches coming out of the space, giving depth.

More example pictures, with fencing and plants to show the potential

These pictures show an object raining multiple tennis balls down. No real reason its just fun, It actually the same code as the full court but the balls are physical, and hence fall rather than the one on the court demo that hang around, to help show the path of the ball.

The Fred Perry statue can be touched, and it will get the RSS feed from wimbledon.org

The chat history window shows us what Fred said, and formats its nicely.

Further up in the air, to use the small real estate, is a hovering Wimbledon shop.

The products in the shop include a Tshirt, using the actual tshirt as source to build a SL Tshirt that can be worn (see last photo). This shows the flow of money and product placement.

We also have some pose balls. These allow us to put an avatar in a pose when they are attached to it. In this case two backdrops with different poses. People then are able to take snapshots of them ‘in action’ like in new citizens plaza, but tennis branded.

The avatar I am wearing is available for sale from a poster of the avatar. Again shows the flow of money and the potential to look like real people.

We have a pagoda in the sky, its also a video wall showing one of the IBM vignette adverts.

So you can fly in and be immersed in the video.

And there we have it. Back to a normal(ish) look, but wearing my Wimbledon 06 tshirt.
If I leave the private Hursley island everyone will be able to see this shirt


We could do a whole lot more with the browser as a texture gecko engine, but for now the httprequest has made much of this much easier
For more on what IBM does at Wimbledon it really is a fantastic effort and a great partnership.
That is just the start of IBMers in the Metaverse.

This entry was posted in Hursley, Second Life by epredator. Bookmark the permalink.

About epredator

Director of metaverse and emerging tech consultancy http://www.feedingedge.co.uk Former IBM Consulting IT Specialist with 18 years at the company Games player epredator xbox live tag. epredator potato in second life

48 thoughts on “Wimbledon in Second Life

  1. Pingback: 3pointD.com

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  16. Hi, nice all this.
    Second life is bigger than i thought. I play tennis in my sparetime and i am a computer fanatic, i heard about second life, but never realized the potential.

    Very nice

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  22. great work! like in our medical sims a safe no injury environment!
    see you in the metaverse.

  23. This is exactly what I expected to find out after reading the title Wimbledon in Second Life. Thanks for informative article

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  26. second life is a 3d virtual world or metaverse. Specifically one that is not a game but has the ability for people to build and interact in whatever way they choose. It is at secondlife.com
    Virtual worlds are the future of the internet as they allow dynamic and live interaction between people in ways that current technology does not.
    They are going to evolve and serious businesses like IBM and Cisco recognize the power of the platforms.
    We use Second Life to reahc people online with IBM and Wimbledon in a way we dont yet with the web.

  27. Pingback: 3 August - Re-living Wimbledon at the IBM Technology showcase « Flights of Fancy

  28. Pingback: tennis » Blog Archive » Sports November 28, 2007.

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  30. Hardly a waste of money. Firstly it did not cost very much, secondly 06,07 and 08 we/I certainly learned a lot. We have shown the potential of both sports events and virtual worlds with the most basic of technology. Its often cited as an example in books both on vw’s, on marketing and innovation and for eightbar was the tipping point to the journey so far.
    None of this has been lost, it just part of history. I am extremely proud of it.

    (Sorry if you were being ironic :) )

  31. Pingback: eightbar » Blog Archive » Wimbledon in Second Life • Blog Archive • Jestem Na Plusie!

  32. HI,

    Wimbledon 2009 Grand Slam is nearby, get 2009 Wimbledon Championships schedule

    Monday 22 June 2009 Order of Play

    Reigning Men’s Singles Champion opens play on Centre Court
    First round matches – Men’s and Ladies’ Singles

    Tuesday 23 June 2009 Order of Play

    Reigning Ladies’ Singles Champion opens play on Centre Court
    First round matches – Men’s and Ladies’ Singles

    Wednesday 24 June 2009 Order of Play

    Second round matches – Men’s and Ladies’ Singles
    First round matches – Men’s and Ladies’ Doubles

    Thursday 25 June 2009 Order of Play

    Second round matches – Men’s and Ladies’ Singles
    First round matches – Mixed Doubles

    Friday 26 June 2009 Order of Play

    Third round matches – Men’s and Ladies’ Singles
    Second round matches – Men’s and Ladies’ Doubles
    First round matches – Mixed Doubles

    Saturday 27 June 2009 Order of Play

    Third round matches – Men’s and Ladies’ Singles
    Second round matches – Men’s and Ladies’ Doubles
    First round matches – Mixed Doubles
    Boys’ and Girls’ Championships begin
    Men’s and Ladies’ over 35′s & over 45′s Championships begin

    Sunday 28 June 2009 Order of Play

    Rest Day – No Tennis Played

    Monday 29 June 2009 Order of Play

    Fourth round matches – Men’s and Ladies’ Singles
    Third round matches – Men’s and Ladies’ Doubles
    Second round matches – Mixed Doubles

    Tuesday 30 July 2009 Order of Play

    Quarter-Finals – Ladies’ Singles
    Fourth round matches – Men’s Singles
    Third round matches – Men’s and Ladies’ Doubles
    Third round matches – Mixed Doubles

    Wednesday 1 July 2009 Order of Play

    Quarter-Finals – Men’s Singles
    Quarter-Finals – Men’s and Ladies’ Doubles
    Third round matches – Mixed Doubles

    Thursday 2 July 2009 Order of Play

    Semi-Finals – Ladies’ Singles
    Semi-Finals – Men’s and Ladies’ Doubles
    Quarter-Finals – Mixed Doubles

    Friday 3 July 2009 Order of Play

    Semi-Finals – Men’s Singles
    Semi-Finals – Men’s and Ladies’ Doubles
    Quarter-Finals – Mixed Doubles

    Saturday 4 July 2009 Order of Play

    Final – Ladies’ Singles
    Final – Men’s Doubles
    Final – Mixed Doubles

    Sunday 5 July 2009 Order of Play

    Final – Men’s Singles
    Final – Ladies’ Doubles

    All the best from Altiusdirectory.com for all the participating players in 2009 Wimbledon 2009 Championships.

  33. Bin schon seit lngerem leiser leser deines blogs und finde deine artikel wirklich gut.In den letzten Wochen ist mir aber aufgefallen, dass dein Seitenlayout im Firefox browser total zerrissen ist… Ich kann deinen blog nur mit dem Internet Explorer lesen. Wre toll wenn du das problem beheben knntest

  34. You made some very good points there. I did a research on the topic and discovered that the vast majority of people will agree with your article.

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